M.I.N.E.

Beer was an item of modernity in Korea and was introduced by the Japanese as they colonised the country. The Japanese set up three breweries in Korea serving the local elite however after Korea was liberated there were set up three Korean companies, OB, Cass, and Jinro-Coors. The most dominating two Beer companies in Korea are Hite and OB (bought Cass , Jinro-Coors) however the companies have benefited greatly from Korean politics so therefore are allowed to “brew” watered down beer for so long. There is a 30% import tax for decent beer from Europe compared to 1% in the most of the West. Imported beers have become somewhat of a luxury item, almost like how Brits consume chinese teas like a fine wine?  Also to get a brewing license in Korea you must brew at least 3,000,000 litres of beer a year, mass production of partying at its best!

During the 2002 world cup, there was a greater need for better beers so small micro breweries and bars opened serving beer made on site. Most notably one in Apgujeong next to Cine City and in the COEX complex in Gangnm. Although still bottling and selling this beer is not allowed,  last year a law was passed that allowed people to bring their own bottles to these micro breweries and take home a couple of gallons of beer to go home and watch the football with. phew………… all thats next is Soju bottles designed to take into baseball stadiums! and the rise and fall of Makguli and Red Wine (not white wines)